Post at least two dissemination strategies you would be most inclined to use and explain why. Explain which dissemination strategies you would be least inclined to use and explain why. Identify at least two barriers you might encounter when using the dissemination strategies you are most inclined to use. Be specific and provide examples. Explain how you might overcome the barriers you identified.
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Dissemination Strategies
Dissemination is an important step in a research study. Dissemination is a targeted distribution of research findings, information, and intervention materials directed toward a particular clinical practice audience (McCormack et al., 2019). As a researcher, some of the dissemination strategies that are most likely to be used include journal publications, workshops and seminars, dissemination on organization websites, and presentation at professional conferences and meetings (RHIhub, 2022). Publication in peer-reviewed journals is highly recommended because the information is accessible to a large spectrum of audiences. Such information is also verified and accurate. Workshops and seminars provide the opportunity to educate professionals on research methodologies to help them learn about new knowledge. Company websites provide information readily available to the people visiting the website. One–on–one or online presentations in professional conferences and meetings help in disseminating the information to a specific audience (Ashcraft et al., 2020). It can be effective for internal dissemination.
Some of the dissemination strategies that are less likely to be used include sending text messages, and the use of social media and news media. Text messages are an inconvenient way of dissemination, especially when some people fail to check their messages. Furthermore, it cannot provide detailed information regarding the research study (Ashcraft et al., 2020). Only 15% of health researchers use social media as a dissemination tool (Brownson et al., 2018). Social Media dissemination acceptable and Twitter is the leading platform for dissemination, flowed by Facebook. However, social media is not always the primary source of information regarding health research studies. Journals and recognized databases, such as PubMed, CINAHL, are normally the priority sources.
Some of the barriers that might hinder the dissemination of information include financial constraints to publishing research and the cost of published journals. To address these issues, the researcher should seek financial assistance from family, friends, donors and government-sponsored programs for researchers (Ashcraft et al., 2020). In addition, producing free articles may increase the accessibility of these published research findings. In the UK, the National Institute for Health Research Policy Research Programme funds health research from the beginning to dissemination (Ashcraft et al., 2020). Such programs might help address the barriers.
References
Ashcraft, L. E., Quinn, D. A., & Brownson, R. C. (2020). Strategies for effective dissemination of research to United States policymakers: a systematic review. Implementation Science, 15(1), 1-17. https://doi.org/10.1186/s13012-020-01046-3
Brownson, R. C., Eyler, A. A., Harris, J. K., Moore, J. B., & Tabak, R. G. (2018). Research full report: getting the word out: new approaches for disseminating public health science. Journal of public health management and practice, 24(2), 102. https://doi.org/10.1097/PHH.0000000000000673
McCormack, L., Sheridan, S., Lewis, M., Boudewyns, V., Melvin, C. L., Kistler, C., & Lohr, K. N. (2019). Communication and dissemination strategies to facilitate the use of health-related evidence. Database of Abstracts of Reviews of Effects (DARE): Quality-assessed Reviews [Internet]. https://effectivehealthcare.ahrq.gov/products/medical-evidence-communication/research-protocol#:~:text=Dissemination%20strategies%20aim%20to%20spread,patients%20and%20health%20care%20providers.
RHIhub. (2022). Methods of Dissemination. https://www.ruralhealthinfo.org/toolkits/rural-toolkit/6/dissemination-methods